How to Engage Board Members in Fundraising Activities

The involvement of board members can significantly enhance a nonprofit's fundraising efforts. Their connections, credibility, and commitment can provide a substantial boost. Here are seven steps to engage your board members in fundraising activities effectively:

Clarify Expectations

From the moment a board member is recruited, be clear about the expectation that they will actively participate in fundraising. This expectation should be outlined in their roles and responsibilities.

Provide Training

Not all board members come with fundraising experience. Conduct regular training sessions to equip them with knowledge and skills. Cover basics like your fundraising plan, methods, donor communication, and how to make an ask.

Involve Them in Planning

Involve board members in developing your fundraising strategy. This gives them ownership and makes them more likely to contribute proactively.

Personalize Roles

Not every board member will be comfortable with direct solicitation. Find roles that align with their skills and comfort levels. Some might excel in identifying potential donors, others in writing grant applications or planning fundraising events.

Set Fundraising Goals

Set individual and collective fundraising goals for your board members. This creates accountability and motivates them to actively participate in fundraising activities.

Celebrate Successes

Recognize and appreciate the fundraising efforts of your board members. Celebrate the wins, no matter how small, to motivate and encourage ongoing involvement.

Foster a Culture of Philanthropy

Foster a board culture where every member understands the importance of fundraising and feels responsible for the financial health of the organization. This can be achieved through regular discussions about fundraising, sharing success stories, and continuously involving the board in fundraising activities.

By actively engaging your board in fundraising, you can leverage their unique strengths and networks, while also making them feel more invested in the success of the organization.